Chanel and L’Oréal Heirs Invest in The Row, Valuing the Olsen Twins’ Brand at $1 Billion

In a significant move within the luxury fashion industry, The Row, the brand established by Mary-Kate and Ashley Olsen, has attracted substantial investments from some of the most prominent names in the business. The billionaire Wertheimer brothers, who control Chanel, and Francoise Bettencourt Meyers, an heiress of the L’Oréal fortune, have acquired minority stakes in the label through their respective family offices, Mousse Partners and Téthys.

Founded in 2006 by the Olsen twins, known for their role in the TV sitcom “Full House,” The Row has expanded its footprint globally with boutique stores in major cities like New York, London, Los Angeles, and the celebrity-favored town of Amagansett in the Hamptons. The brand is renowned for its minimalist approach to luxury fashion, featuring coats, bags, and jumpers that command premium prices and enjoy a loyal, almost cult-like following.

This funding round, which reportedly values The Row at around $1 billion, marks a significant endorsement of the brand’s position in the high-end fashion market. The investment by such high-profile figures underscores a strong confidence in the brand’s continued growth and influence in the luxury sector.

The involvement of other notable investors, including figures associated with Imaginary Ventures and Saint Dominique Capital, further demonstrates the attractiveness of The Row as a stable and promising venture in the competitive fashion industry. Despite the new stakes, the Olsen twins will retain majority control over their brand, ensuring their ongoing influence over its creative and operational direction.