Chanel and L’Oréal Heirs Invest in The Row, Valuing the Olsen Twins’ Brand at $1 Billion

The Row, established by Mary-Kate and Ashley Olsen in 2006, has attracted significant investment, valuing the brand at $1 billion. Known for its minimalist luxury fashion, The Row has expanded globally with boutique stores in major cities. The investment was spearheaded by the Wertheimer brothers through Mousse Partners and Francoise Bettencourt Meyers via Téthys Invest, emphasizing the brand’s robust position in the luxury market. Despite new stakeholders, the Olsen twins retain majority control, ensuring their ongoing influence in the brand’s future.

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