Jacquemus' 15th Anniversary Show in Capri: A Glimpse into the Brand's Future Direction

Simon Porte Jacquemus marked the 15th anniversary of his brand with a notable fashion event in Capri, showcasing a blend of past influences and future ambitions. Held at Casa Malaparte, a striking modernist villa on a cliff, the venue choice underscored Jacquemus' penchant for cinematic settings and was a nod to the film "Le Mépris" by Jean-Luc Godard, a longstanding inspiration for the designer.

The event, more intimate than previous shows, focused on materials like leather and suede, and highlighted a shift toward refined craftsmanship within the brand. The collection featured a mix of structured and fluid designs, with key pieces including a yellow coat inspired by Brigitte Bardot and a black dress worn by Jennie Kim, which captured significant attention on social media.

In menswear, Jacquemus introduced playful elements such as zebra patterns and mariniere motifs, suggesting a sophisticated yet relaxed style.

The show also referenced style icons like Jackie Kennedy and Gwyneth Paltrow, indicating Jacquemus' aim to appeal to a mature, luxury-focused audience.

Jacquemus' reflections on personal growth and his commitment to the brand's longevity reveal a focus on evolving the brand responsibly while maintaining its foundational values. The Capri show not only celebrated the brand's history but also pointed toward its strategic direction, marrying heritage with innovation in pursuit of a distinct vision of elegance.