Kering Eyewear: A Decade of Defining Innovation and Team Spirit

Kering Eyewear is celebrating its tenth anniversary, a milestone marked not only by impressive financial figures but by significant contributions to the eyewear industry’s landscape. This year, the company’s journey and business model transformation have been recognized with a Harvard Business School case study, an acknowledgment of their innovative approach to luxury eyewear.

Under the leadership of Roberto Vedovotto, Kering Eyewear has moved away from traditional licensing models, opting instead to internally develop and distribute luxury eyewear. This strategic pivot initially met with skepticism but has since proven successful, positioning Kering Eyewear as a leader in the industry. Over the past decade, the company has seen a steady growth in revenue, reporting a 4.7 percent increase to 1.25 billion euros in the first nine months compared to the previous year.

The anniversary is also commemorated through the publication of “Never Never Never Give Up,” a book released by Rizzoli that delves into the company’s evolution. Rather than merely recounting financial successes, the book celebrates the resilience, determination, and camaraderie of the Kering Eyewear team. It highlights the early challenges of starting from scratch—no office, no infrastructure—yet building a company that would become a dominant force in the eyewear sector.

Moreover, Kering Eyewear’s innovative spirit extends beyond internal strategies to collaborative efforts, as seen in their partnerships with major brands like Gucci and Cartier, and acquisitions like Lindberg and Maui Jim. These strategic moves have not only broadened Kering’s product offerings but also strengthened its market position in luxury eyewear.

As Kering Eyewear looks to the future, the main goal remains to maintain its reputation as a great place to work, fostering a positive work environment where team spirit and job satisfaction are paramount. The company’s vision for the next decade is clear: to continue pushing the boundaries of the eyewear industry, ensuring it remains at the forefront of innovation and excellence.