Nike-Owned RTFKT Is Shutting Down

RTFKT, a digital fashion and Web3 studio known for creating virtual sneakers, collectibles, and experiences that merge culture and gaming. In December 2021, Nike acquired RTFKT, however, as of December 2024, RTFKT announced plans to cease operations by January 2025. This closure reflects broader challenges in the Web3 and NFT markets amid a downturn in crypto values. The future of RTFKT’s digital goods and their value remains uncertain for current holders.

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