Breaking Barriers or Facing Barriers? Hailey Bieber’s Rhode at the Crossroads of Beauty M&A

Written By Pallavi Sehgal

Hailey Bieber’s beauty brand, Rhode, is exploring sale options with a bold $1 billion valuation, guided by J.P. Morgan and Moelis. Amid a slowdown in beauty M&A, Rhode’s success in generating $200 million in sales positions it as a significant player. However, the brand’s total online presence and reliance on a celebrity founder may deter potential strategic buyers. The outcome of Rhode’s efforts could be a litmus test for the feasibility of high-valuation deals in the celebrity-driven beauty sector amidst a cautious market environment.

Case Study | Hailey Bieber’s Rhode at the Crossroads of Beauty M&A

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Pallavi Sehgal
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