Shared my insights on TRT World about the recent luxury slowdown focussing on the current tremors shaking the sector. The focus was a report by Tayyibe Aydin revealing a notable slowdown in luxury spending - a trend that's sent ripples through the stock market, most visibly impacting giants like Kering.

I'd like to extend my heartfelt thanks to TRT World | Ludovica Brignola | Tayyibe Aydin and Eda Işık for inviting me to share my perspectives. It was an honor to contribute to the discussion.

Rolex introduced its Certified Pre-Owned (CPO) program in 2022, allowing buyers to purchase used watches with a warranty through authorized dealers. This initiative capitalizes on the increased demand for pre-owned Rolexes, a trend that surged during the pandemic.

Stuart Hennell, the founder of Watchfinder, has invested in Subdial, a competitor in the pre-owned luxury watch market. This investment of £1.5 million comes at a time when Watchfinder, now owned by Richemont, has seen a decline in sales and profitability. In contrast, Subdial has shown growth, increasing its sales and planning to expand its headquarters.

Chanel’s recent opening of its first House of Beauty in Paris highlights the strategic importance of the beauty sector for luxury brands. This new flagship facility integrates Chanel’s full range of beauty products and treatments, emphasizing enhanced customer experience and brand engagement.

The pre-owned luxury watch market is experiencing significant growth, driven by the appeal of unique and discontinued models, financial sensibility, and sustainability. Key platforms like Chrono24, Watchfinder, Subdial, and Wristcheck are at the forefront of this trend, providing enthusiasts and collectors with valuable opportunities to acquire luxury timepieces at reduced prices.

Dupe culture, once stigmatized as mere counterfeiting, has evolved into a celebrated aspect of modern consumerism, particularly among Gen Z and millennials. This shift has been largely driven by social media platforms like TikTok, where users share and discover affordable alternatives to luxury goods.

Luxury brands are known for their high markups, often charging eight to 12 times the cost of production, which has traditionally enabled them to achieve operating margins well over 30%. These brands operate in the realm of Veblen goods, where higher prices can actually enhance their desirability, signaling rarity and exclusivity.

Burberry, the British luxury brand known for its classic designs, faced challenges in its attempt to reposition itself as a high-end luxury label. Over a seven-year period, Burberry invested heavily in upgrading stores and revamping its brand image to attract wealthier consumers. Despite these efforts, the brand struggled to resonate with the targeted demographic and failed to achieve the high profit margins typical of luxury leaders like Louis Vuitton and Hermès.

This video explores the evolution of luxury marketing, highlighting the delicate balance between exclusivity and inclusivity. Case studies featuring iconic brands such as Hermes and Dior provide insights into consumer behavior strategies. Uncover the influence of over 170 biases on luxury purchases, emphasizing the emotional dimensions that shape high-end transactions

This video explores the evolution of luxury marketing, highlighting the delicate balance between exclusivity and inclusivity. Case studies featuring iconic brands such as Hermes and Dior provide insights into consumer behavior strategies. Uncover the influence of over 170 biases on luxury purchases, emphasizing the emotional dimensions that shape high-end transactions

The goal of the project is of creating a shared ecosystem and choosing one brand to accomplish the goal. The brand that we chose was Hermes and this video takes you through the initiatives that we propose to Hermes. The details of the same are discussed in the project video.

Tiffany needs no introduction, the quintessential American jeweller with a worldwide reputation for glamour and style. The King of Diamonds - Charles Lewis Tiffany helped define legendary jewelry design as we know it and established the diamond engage

In this latest video, we do a deep-dive and unravel the secrets of effective pricing strategies in marketing. Understand the pivotal role pricing plays in influencing customer perception and business profitability. We explore the four Ps of marketing, emphasizing the impact of pricing on profits, demonstrated through an enlightening graph. Dive into various pricing strategies used by companies, including Cost Plus, penetration, and psychological pricing, and discover their unique advantages.

In a bold move underscoring their faith in luxury fashion’s robust future, Chanel’s billionaire Wertheimer brothers and L’Oréal heiress Françoise Bettencourt Meyers have made headline-worthy investments in The Row, founded by Mary-Kate and Ashley Olsen. Through their respective family offices, Mousse Partners and Téthys, they have acquired minority stakes in the brand, now valued at approximately $1 billion.

Explore the transformative power of 'hero products' in our latest newsletter. Discover how these pivotal products drive brand growth and consumer engagement across various industries. From Heinz's innovative packaging to iconic tech products like Apple's iPod, and the strategic shifts of brands like Dell, we delve into real-world success stories.

Heritage marketing isn't just a strategy; it's an art form that intertwines storytelling with authenticity and craftsmanship. In the realm of luxury brands, where authenticity is paramount, heritage marketing stands as a testament to tradition, quality, and exclusivity.

Brand identity serves as a pivotal element in distinguishing a business in a competitive landscape, encompassing distinct but interconnected marketing and design facets. An integrated approach combining both marketing strategies and design principles is essential for a robust brand identity that engages customers and sustains market presence.

Welcome to our series where we unravel the multifaceted world of fashion marketing through a collection of detailed case studies. This series explores how brands like Burberry, Gucci, and ASOS leverage their unique marketing strategies—from rebranding and digital innovation to experiential marketing and sustainability—to not only capture but also captivate their target audiences.

In the luxury market, strategic customer segmentation is key, particularly in targeting Very Important Clients (VICs). These clients, though small in number, significantly influence market dynamics by driving a disproportionate amount of revenue.

In 2023, the luxury goods market demonstrated resilience and growth, fueled by strong consumer confidence in Europe and a post-COVID recovery in China, achieving potential growth between 5 to 12 percent. However, as 2024 progresses, the outlook becomes more cautious with growth projections not exceeding 4 percent.

In 2024, the beauty industry faces a challenging landscape, marked by L'Oréal's revised growth forecasts due to market volatility in China and a general slowdown in the beauty market. Despite these setbacks, skincare emerges as a resilient segment, with new players exploring mergers and acquisitions, contrasting with the struggling makeup sector

The eyewear segment is rapidly emerging as a crucial accessory category within the luxury industry, highlighted by Safilo Group's perpetual license agreement with Authentic Brands Group for 'Eyewear by David Beckham'. This trend of securing long-term stability through perpetual licenses—also seen in Marcolin's and EssilorLuxottica's recent deals.

L Catterton, a private equity firm associated with the luxury conglomerate LVMH, has established a strong presence in the luxury beauty sector through strategic investments. L Catterton recently launched the Elevate Beauty Fund, which specifically targets early-stage companies in the beauty sector. This strategic focus is exemplified by L Catterton’s recent acquisition of a majority stake in Kiko Milano.

This episode investigates the strategies top-tier beauty brands deploy to captivate diverse markets, from groundbreaking formulations to iconic packaging and strategic celebrity endorsements. We also examine the challenges these brands face, such as maintaining exclusivity in an increasingly accessible market and adapting to the evolving demands for sustainability and ethical production.

As luxury fashion prices skyrocket, a discernible shift is occurring among the elite, who are increasingly embracing under-the-radar fashion brands over traditional high-end labels. Driven by a desire for unique, high-quality pieces that offer value without the exorbitant price tag, consumers are seeking out alternative brands that prioritize craftsmanship and original design.

"Timeless Alliances: Omega, Swatch & The Art of Iconic Collaborations" explores how these brands blend heritage, innovation, and artistry to create pieces that resonate beyond the luxury watch market. In this intriguing episode we delve more into partnerships and collaborations and focus on the Omega and Swatch MoonSwatch Collection, the Omega Speedmaster Snoopy Moonwatch, and Swatch's artistic collaboration with the Tate Gallery.

In this episode of "Business of Luxury: The Art and Economy of Exclusivity," we turn our focus to Vacheron Constantin's exquisite approach to the Art of Collaborations. Unlike the trends towards luxury massification explored in our previous videos, Vacheron Constantin exemplifies how selective and strategic partnerships can enhance brand legacy, foster innovation, and maintain exclusivity.

In the next installment of "Business of Luxury : The Art and Economy of Exclusivity," we explore the trend of luxury massification and the rise of logofication.

"Luxury for All? The Dilemma of Massification and Logofication" examines how the boundaries of luxury are being redefined, as brands strive to become more accessible to a broader audience without sacrificing their essence of exclusivity.

In the premiere episode of "Business of Luxury: The Art and Economy of Exclusivity," we delve into the strategic world of vertical integration within luxury brands. "Vertical Integration : How Luxury Brands Control the Chain" explores how high-end brands are increasingly taking control of their entire supply chain, from raw materials to retail, to ensure unparalleled quality and exclusivity.