Exciting Moves Ahead for Rare Beauty

Written By Pallavi Sehgal

Rare Beauty, the beauty brand founded by Selena Gomez, has made headlines by enlisting the expertise of Goldman Sachs and Raymond James, indicating a strategic move towards exploring future growth opportunities. Boasting a valuation of over $2 billion in 2024 and net sales of approximately $350 million in 2023, Rare Beauty has solidified its position in the beauty industry not just through its innovative products but also through its commitment to mental health awareness, highlighted by the Rare Impact Fund. As the brand explores potential developments, including an IPO, its journey reflects a blend of commercial success and meaningful impact.

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Pallavi Sehgal
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