Harnessing the Power of Strategic Segmentation in the Luxury Market

In the luxury market, strategic customer segmentation is key, particularly in targeting Very Important Clients (VICs). These clients, though small in number, significantly influence market dynamics by driving a disproportionate amount of revenue. Luxury brands are increasingly focusing on offering high-quality, personalized experiences and impeccable service to cater to this demanding segment. Investments in flagship stores and prime real estate, along with enhanced service through skilled client advisors, are pivotal strategies to engage these high-value customers.

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