Swatch Group Responds to Market Pressures with Major Price Hike

Swatch Group has implemented its second U.S. price hike this year, signaling growing pressure on Swiss watchmakers amid a convergence of adverse factors. These include a sharply stronger Swiss franc, record-high gold prices, and newly raised U.S. tariffs (from 3% to 10%). Compounding the situation are declining exports to key markets like China (-27%) and Hong Kong (-12%), alongside heavy discounting in the grey market. The recent price increases—ranging from 7% to 10% for brands like Blancpain and Glashütte Original—are expected to be echoed across the industry as other watchmakers react to margin compression.

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