Kering Partners with Ardian to Refocus Strategy and Unlock Capital Through Paris Property Sale
Pallavi Sehgal Pallavi Sehgal

Kering Partners with Ardian to Refocus Strategy and Unlock Capital Through Paris Property Sale

Kering, the global luxury group owning brands like Gucci and Saint Laurent, has announced a strategic deal to sell a 60% stake in three iconic Paris properties to private equity firm Ardian for €837 million. This move aims to unlock capital amidst challenges in enhancing Gucci’s performance, which is crucial for Kering’s profitability. Retaining a 40% stake and operational control over the properties allows Kering to secure long-term benefits from these prime locations while improving financial flexibility. This strategic realignment comes as Kering faces intense competition and seeks to reinvigorate its brand offerings to attract more affluent consumers.

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