Exploring Meta’s Strategic Gamble on AR and VR Technologies

Meta’s investment in virtual and augmented reality technologies is set to exceed $100 billion, marking a significant commitment by CEO Mark Zuckerberg to innovate beyond traditional computing platforms. Since acquiring Oculus in 2014, Meta has developed products like the Ray-Ban Meta smart glasses and Quest VR headsets. While the smart glasses achieved modest success, the VR headsets have not reached mainstream popularity. 2025 is poised as a pivotal year for Meta, with Zuckerberg focusing on AR glasses that could diminish the company’s dependency on Apple and Google for app distribution. Despite generating $10.1 billion in revenue since 2019, Reality Labs continues to operate at a loss, underscoring the financial risks of Meta’s strategy. However, the firm’s profitable online advertising business supports its ongoing investments in these emerging technologies.

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