2024 Holiday Retail Forecast: Insights from BCG and Deloitte Reports

The 2024 holiday shopping season is expected to show modest growth, influenced by a mix of economic indicators and consumer behaviors. Boston Consulting Group and Deloitte’s reports provide a comprehensive outlook, noting that while consumer spending remains robust, it is tempered by factors such as geopolitical tensions, inflation, and the upcoming presidential election. The compressed shopping calendar and the significant role of e-commerce are highlighted as key elements that will shape retailer strategies. Retailers are encouraged to focus on early promotions and build consumer loyalty to navigate the complexities of the season effectively.

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