Exploring the Rise of Dupe Culture in Modern Consumerism

Dupe culture, once stigmatized as mere counterfeiting, has evolved into a celebrated aspect of modern consumerism, particularly among Gen Z and millennials. This shift has been largely driven by social media platforms like TikTok, where users share and discover affordable alternatives to luxury goods. High-profile brands like Lululemon have cleverly engaged with this trend, turning potential threats into opportunities to affirm product quality and brand loyalty. This emerging culture challenges traditional luxury brands to redefine value, emphasizing transparency, authenticity, and consumer engagement alongside product quality.

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