L’Oréal has acquired the South Korean skincare brand Dr. G from Gowoosesang Cosmetics Co. Ltd., a subsidiary of Migros. Dr. G, established in 2003 by dermatologist Gun Young Ahn, is well-known for its effective, scientifically developed skincare solutions. This acquisition, which is L’Oréal’s second venture into the K-beauty market, aims to leverage Dr. G’s strong presence in both online and offline Korean markets to fuel global growth. L’Oréal plans to integrate Dr. G into its Consumer Products Division, enhancing its skincare offerings and expanding the reach of K-beauty innovations globally.

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