Rolex Consolidates Its Legacy: The Closure of Carl F. Bucherer

Rolex is discontinuing the Carl F. Bucherer brand, a historic Swiss watch manufacturer it acquired in 2023. Despite its rich legacy and a significant retail presence, Carl F. Bucherer has been financially unviable. This strategic decision by Rolex aims to streamline its brand portfolio, focusing on its more profitable entities, Rolex and Tudor, thus reinforcing its position in the luxury watch market.

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