LVMH and Chanel Expand Brand Reach through Sports Sponsorships

This month, LVMH and Chanel have strategically ventured into the world of sports sponsorships. LVMH celebrated a victorious moment at the 37th America’s Cup in Barcelona, emphasizing the synergy between luxury and high-end yacht racing. Meanwhile, Chanel made its debut in sports sponsorships by partnering with the historic Oxford-Cambridge boat race, now rebranded as “The Chanel J12 Boat Race.” Both brands are leveraging these prestigious sports events to expand their reach and enhance their global brand visibility, aligning with sports that embody tradition and excellence.

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