LVMH's Strategy Amidst Economic Slowdown: Price Hikes Despite Declining Sales

LVMH Moët Hennessy Louis Vuitton reported a modest 3% growth in organic sales for the first quarter of 2024, marking its slowest performance since the onset of the pandemic in 2020. This slow growth reflects broader trends of economic slowdown, shifting consumer preferences, and logo fatigue. Despite the underwhelming performance, LVMH maintains high pricing on luxury goods like the iconic Louis Vuitton Speedy 25, focusing on the exclusivity and allure of its brands. The company is steering clear of price cuts, opting instead to weather the downturn with strategic patience. While some segments like perfumes and cosmetics saw growth, others like jewelry and wine saw declines. LVMH remains optimistic about the future appeal of its key brands such as Louis Vuitton, Dior, Celine, and Fendi, anticipating a recovery in luxury spending as economic conditions improve.

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