A Stitch in Time - VEJA & The Sashiko Gals Collaboration
Case Study | A Stitch in Time - VEJA & The Sashiko Gals Collaboration
Most collaborations today are just noise. A marketing push, a hashtag, a fleeting moment on social. But every now and then, a project emerges that reminds us what collaboration should look like: thoughtful, rooted in culture, and built to last.
VEJA’s limited-edition partnership with the Sashiko Gals collective is one such example. Only 10 pairs of the Panenka sneaker were available at Dover Street Market Ginza, Tokyo on March 28–29, 2025.
Each one uniquely hand-embroidered using sashiko — a centuries-old Japanese stitching technique traditionally used to repair and reinforce garments. The collective, based in Ōtsuchi (a town in northern Japan deeply impacted by the 2011 earthquake), is made up of 15 women aged 40 to 80, who’ve turned their craft into an act of resilience, preservation, and community support. In this era of high-volume product drops, this is low-quantity, high-intention design.
A reminder that collaboration is not just about co-branding — it’s about co-creating with purpose.
#VEJA, #SashikoGals, #Craftsmanship, #SustainableFashion, #FashionCollaboration, #DoverStreetMarket, #TokyoDrop, #Sashiko, #CulturalPreservation, #HeritageCraft
Louis Vuitton Rekindles Takashi Murakami Collaboration in a New Campaign Featuring Zendaya
Louis Vuitton is strategically revisiting its successful collaboration with Japanese artist Takashi Murakami, initially launched in 2003, to rejuvenate its brand amidst current economic challenges. This revival aligns with the resurgence of Y2K fashion trends and features a campaign with actress Zendaya. The initiative aims to boost consumer engagement by reintroducing a collection that blends nostalgia with exclusive, limited-edition allure. The collection includes pop-up activations globally, offering unique consumer experiences and showcasing Murakami’s distinctive art. This strategic move is designed to stimulate market demand and reinforce Louis Vuitton’s innovative legacy in blending art with luxury fashion, appealing to both long-time enthusiasts and new generations of consumers.
#LouisVuitton, #TakashiMurakami, #LuxuryFashion, #ArtMeetsFashion, #FashionCollaboration, #Y2KFashion, #Zendaya, #PopArt, #LuxuryBrands, #FashionTrends