Max Mara Fashion Group Confirms Fur-Free Future Across All Brands

Max Mara Fashion Group has officially joined the ranks of fur-free fashion companies, reinforcing a shift towards more ethical practices within the industry. The decision, affecting all brands under the group including Weekend Max Mara and Sportmax, follows undisclosed internal policy changes in response to activist pressures. This move was catalyzed by campaigns from organizations like the Coalition to Abolish the Fur Trade, which has been actively challenging the group's policies through international activism. With Max Mara's commitment, the landscape of luxury fashion continues to evolve, as major brands and conglomerates like Kering have already adopted similar stances, moving away from fur to meet growing consumer demands for sustainability and animal welfare.

#MaxMara, #FurFree, #EthicalFashion, #SustainableFashion, #AnimalWelfare, #FashionNews, #LuxuryFashion, #EcoFriendly, #FashionTrends, #NoFur