Case Study | The Rise of Oura: How a Finnish Startup is Redefining Health Tracking

The Finnish company Oura has captivated the global market with its smart ring, a device focused on comprehensive health monitoring rather than just fitness tracking. Founded in 2013 and based in Oulu, Oura combines technology with Finnish cultural values to promote a balanced lifestyle. Its innovative product, now in its fourth iteration, has sold approximately 2.5 million units and has been supported by a recent funding round valuing the company at $5.2 billion. Oura’s unique approach includes a readiness score based on detailed health data and robust patent protection to maintain its competitive edge in the health tech industry.

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