Chanel's Investment in MB&F and the Luxury Watchmaking Arms Race

Chanel has recently expanded its influence in the luxury watchmaking sector by acquiring a 25% stake in MB&F, a renowned Swiss watchmaker known for its avant-garde and artistically complex timepieces. This investment is part of a wider trend among luxury groups, including LVMH and Kering, who have been actively enhancing their portfolios by securing stakes in prestigious watch brands. Such strategic acquisitions are aimed at strengthening their positions in the high-end watch market, focusing on long-term sustainability and leveraging unique horological expertise to secure a competitive edge.

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