Mytheresa Acquires YNAP from Richemont

Richemont has finalized the sale of its troubled Yoox Net-a-Porter (YNAP) group to Mytheresa. This move comes after a series of financial setbacks and operational challenges faced by YNAP, prompting Richemont to seek a sustainable exit strategy. The deal sees Mytheresa acquiring 100% of YNAP, including its luxury divisions Net-a-Porter and Mr Porter, for a cash position of €555 million and no financial debt. In exchange, Richemont receives a 33% stake in Mytheresa and will retain influence by nominating a board member. This acquisition aims to consolidate and rejuvenate YNAP under Mytheresa’s robust operational umbrella, strategically distancing the discount segments from the core luxury offerings to streamline efficiency and profitability. The transaction, expected to close in the first half of 2025, signals a significant realignment within the luxury digital marketplace, as Mytheresa sets to enhance its global digital presence and operational resilience.

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