Moncler’s “City of Genius” Event in Shanghai

Moncler’s “City of Genius” event recently held in Shanghai at the China Ship Pavilion showcased a series of collaborations between Moncler and various artists, designers, and technologists. The event featured installations from notable figures like Rick Owens, and LuLu Li, each presenting unique adaptations of Moncler’s design ethos. Highlights included a futuristic shelter by Rick Owens and a limited-edition Mercedes-Benz designed by Nigo, as well as a new fashion line by Edward Enninful. Despite economic downturns, Moncler’s CEO, Remo Ruffini, emphasized a long-term strategy focused on growth and adaptability in the Chinese market.

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