The escalating trade war between the US and China is casting a shadow over the luxury market’s hopes for a rebound in 2025. With both nations increasing tariffs, the luxury sector faces a projected 2% decline in revenue, reversing earlier growth forecasts. This economic strain is intensified by shaky consumer confidence and the unpredictability of trade policies. While most luxury brands are expected to experience downturns, Hermès remains an exception, likely to maintain its growth trajectory. The industry braces for a challenging year, with the broader economic implications of these tariffs adding to the uncertainty.

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