Prada Group Reports Strong Growth in First Quarter of 2024 Amid Market Challenges
Pallavi Sehgal Pallavi Sehgal

Prada Group Reports Strong Growth in First Quarter of 2024 Amid Market Challenges

In the first quarter of 2024, Prada Group experienced a notable 11% increase in revenues, achieving 1.18 billion euros. This growth was driven by substantial gains in retail sales, particularly an 89% surge in Miu Miu's sales, and sustained by strategic product introductions like the Prada Buckle Bag and Miu Miu's new leather lines. Despite a challenging market environment, the Group saw geographic revenue increases across all regions, with Japan leading at 29%. Leadership emphasized the importance of agility and strategic positioning to maintain momentum and ensure long-term, sustainable growth.

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