
Prada Group Reports Strong Growth in First Quarter of 2024 Amid Market Challenges
In the first quarter of 2024, Prada Group experienced a notable 11% increase in revenues, achieving 1.18 billion euros. This growth was driven by substantial gains in retail sales, particularly an 89% surge in Miu Miu's sales, and sustained by strategic product introductions like the Prada Buckle Bag and Miu Miu's new leather lines. Despite a challenging market environment, the Group saw geographic revenue increases across all regions, with Japan leading at 29%. Leadership emphasized the importance of agility and strategic positioning to maintain momentum and ensure long-term, sustainable growth.
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