Veja Champions Circularity with ‘Repair Friday’ Initiative

Veja is redefining Black Friday with its ‘Repair Friday’ initiative, focusing on sustainability by encouraging consumers to repair their footwear instead of buying new. This move comes as part of Veja’s ongoing commitment to reduce waste and carbon emissions, demonstrated by their global network of cobblers that has repaired 35,000 pairs of shoes to date. The brand anticipates welcoming around 500 people to this year’s event, underscoring a shift towards more sustainable consumer practices.

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