LVMH Secures Decade-Long Global Sponsorship with Formula 1

LVMH Moët Hennessy Louis Vuitton has entered into a decade-long global partnership with Formula 1, starting with the 2025 season at the Melbourne Grand Prix. This strategic move integrates LVMH’s luxury brands like Louis Vuitton, Moët & Chandon, and Tag Heuer into the high-energy world of Formula 1 racing. Aimed at expanding its global audience and leveraging the sport’s increasing popularity, LVMH’s involvement is set to enhance the experience of F1 fans and broaden the brand’s appeal, especially among younger demographics.

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