Tiffany & Co Revamps Watch Strategy with a Luxury Jewelry Focus
Tiffany & Co is revising its approach to watchmaking by introducing luxury models that resonate with its iconic jewelry designs. This strategy aligns with the brand’s jewelry expertise and targets Tiffany’s existing clientele. The move includes new collections like Eternity Round, Eternity Cushion, HardWear, and Jean Schlumberger by Tiffany, showcasing watches adorned with diamonds and colorful enamels. These models are priced significantly higher than Tiffany’s average jewelry, reflecting their luxury status and intricate craftsmanship.
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Case Study : Elsa Peretti for Tiffany - her design aesthetic & legacy
Tiffany needs no introduction, the quintessential American jeweller with a worldwide reputation for glamour and style. The King of Diamonds - Charles Lewis Tiffany helped define legendary jewelry design as we know it and established the diamond engage
Elsa Peretti Design Aesthetic There is no new design, because good lines and shapes are timeless. Her designs were as individualistic as Elsa herself. Peretti’s designs invite touch. Inspired by found objects, bones, beans, tears, and the like, her designs elicit emotion, and are intended to be lived with and loved, not admired from a distance.
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