Tiffany & Co Revamps Watch Strategy with a Luxury Jewelry Focus

Tiffany & Co is revising its approach to watchmaking by introducing luxury models that resonate with its iconic jewelry designs. This strategy aligns with the brand’s jewelry expertise and targets Tiffany’s existing clientele. The move includes new collections like Eternity Round, Eternity Cushion, HardWear, and Jean Schlumberger by Tiffany, showcasing watches adorned with diamonds and colorful enamels. These models are priced significantly higher than Tiffany’s average jewelry, reflecting their luxury status and intricate craftsmanship.

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