Vertical Integration: How Brunello Cucinelli is Championing Italian Craftsmanship

In an era dominated by fast fashion and mass production, Brunello Cucinelli takes a definitive stand for the preservation of craftsmanship through strategic vertical integration. By acquiring Sartoria Eugubina and collaborating with entities like Chanel and the Cariaggi family, Cucinelli not only enriches his brand with 70 skilled artisans but also cements his dedication to Italian craftsmanship. These initiatives are more than mere expansions; they are vital steps in safeguarding Italian sartorial heritage and promoting the ethos of quality and tradition. Cucinelli's approach is a powerful statement on the importance of human skill and heritage in the luxury industry, challenging the trend towards automation and emphasizing the creation of timeless masterpieces by skilled artisans.

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