Cassandra Grey and Sherif Guirgis Reclaim Violet Grey

Cassandra Grey, in collaboration with Sherif Guirgis, a seasoned private equity specialist, has successfully reacquired luxury beauty retailer Violet Grey from Farfetch. This strategic acquisition marks a return to the brand’s roots and sets a strong foundation for future growth. As the new co-owner, Grey also heads Violet Lab, a new branch focused on nurturing and accelerating emerging brands. This initiative reflects a renewed commitment to innovation and excellence within the luxury beauty market. Despite facing a challenging economic environment, with competitors scaling back their operations, Violet Grey plans to expand its physical footprint beyond its original Los Angeles base, reinforcing its presence in the luxury retail landscape.

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