Case Study: Bvlgari's Transformation into a Global Luxury Lifestyle Brand

Bvlgari, an iconic Italian luxury brand founded in 1884 by Sotirios Voulgaris in Rome, has evolved from a fine jewelry shop to a global luxury lifestyle powerhouse. Known for its bold, innovative designs and the use of colorful gemstones, Bvlgari has expanded its product line to include watches, fragrances, accessories, and luxury hotels, consistently embodying the essence of Roman style and elegance. Acquired by LVMH in 2011, Bvlgari has leveraged this partnership to expand its global footprint and diversify its offerings, further cementing its status as a leader in the global luxury market.

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