Valentino's Strategic Evolution Amidst Economic Challenges
Valentino faced a challenging 2023, reporting a 5% decline in revenue to 1.35 billion euros amidst a tough global luxury market. Despite this, the brand successfully shifted its strategy towards increasing direct sales, which grew by 3% due to strong performances in Asia Pacific and Japan. A significant leadership change saw Alessandro Michele stepping in as the new creative director. Additionally, Valentino's partnership with Kering and its continued commitment to corporate responsibility, including achieving Gender Equality Certification, highlight its strategic adaptability and dedication to social values.
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