In the next installment of "Business of Luxury : The Art and Economy of Exclusivity," we explore the trend of luxury massification and the rise of logofication.

"Luxury for All? The Dilemma of Massification and Logofication" examines how the boundaries of luxury are being redefined, as brands strive to become more accessible to a broader audience without sacrificing their essence of exclusivity.

Through a detailed analysis, this episode sheds light on the strategies luxury brands employ to balance widespread appeal with high-end exclusivity, including the emphasis on logos as symbols of luxury. We delve into the consequences of these trends on brand identity, consumer perception, and market dynamics, offering insights into how they are shaping the future of the luxury industry.

Join us as we navigate the evolving landscape of luxury, where tradition meets transformation in the quest to cater to an expanding clientele.

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