Burberry, the British luxury brand known for its classic designs, faced challenges in its attempt to reposition itself as a high-end luxury label. Over a seven-year period, Burberry invested heavily in upgrading stores and revamping its brand image to attract wealthier consumers. Despite these efforts, the brand struggled to resonate with the targeted demographic and failed to achieve the high profit margins typical of luxury leaders like Louis Vuitton and Hermès. #Burberry, #LuxuryBrands, #FashionIndustry, #BrandStrategy, #MarketPositioning, #LuxuryMarketing, #BusinessStrategy, #RetailChallenges, #LeadershipChange, #InvestmentOpportunity