Jacquemus x L’Oréal — L’Oréal and Jacquemus Enter into Partnership

In an exciting development for the fashion and beauty industries, L’Oréal has announced a minority investment in the French fashion house Jacquemus, known for its iconic Chiquito handbags. This strategic move marks the beginning of a long-term, exclusive beauty partnership, promising to blend Jacquemus’s unique aesthetic with L’Oréal’s beauty expertise.

With this new partnership, Jacquemus would be leveraging L’Oréal’s vast resources and global reach. Simon Porte Jacquemus stated that the partnership with L’Oréal not only supports the brand’s independent development but also aligns perfectly with its creative and playful positioning.

Cyril Chapuy, president of L’Oréal Luxe, expressed enthusiasm about the collaboration, noting Jacquemus’s “outstanding luxury beauty potential” and its fit within L’Oréal Luxe’s portfolio of iconic brands. This partnership is expected to strengthen L’Oréal’s leadership in the luxury beauty market globally.

Despite challenges in the market, with Jacquemus looking to boost its retail presence with new store openings planned for 2025 and 2026, the partnership comes at a crucial time. The brand aims to reach ambitious revenue targets amid fluctuating consumer spending patterns.

This collaboration between Jacquemus and L’Oréal Luxe is set to create new avenues for both companies to flourish in the evolving luxury landscape.