LVMH Sells Off-White to Bluestar Alliance

LVMH has sold the pioneering streetwear brand Off-White to Bluestar Alliance, a brand management company based in New York. This development follows the passing of Off-White’s founder, Virgil Abloh, in 2021.

Founded by Abloh in 2012, Off-White quickly became a key player at the intersection of luxury and streetwear. LVMH had increased its stake in the brand to a majority in 2021, deepening its ties with Abloh, who also served as the artistic director of menswear at Louis Vuitton. The transition also prompts questions about the future creative direction of Off-White, particularly the role of its current art and image director, Ibrahim “Ib” Kamara.

For LVMH, this divestiture might signal a strategic repositioning, possibly making room for new ventures or focusing on other areas within its extensive portfolio