LVMH Sells Off-White to Bluestar Alliance

LVMH has sold the pioneering streetwear brand Off-White to Bluestar Alliance, a brand management company based in New York. This development follows the passing of Off-White’s founder, Virgil Abloh, in 2021. The sale raises questions about the future directions of both LVMH and Off-White. For LVMH, this divestiture might signal a strategic repositioning, possibly making room for new ventures or focusing on other areas within its extensive portfolio.

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