Matthieu Blazy Confirmed as Chanel’s New Artistic Director

After months of industry speculation, Chanel has officially announced Matthieu Blazy as its new Artistic Director of Fashion Activities. Blazy, who previously served as Creative Director at Bottega Veneta, is set to join the French luxury house in April 2025, marking a significant new chapter for the brand. His appointment follows the departure of Virginie Viard, who held the role for five years.

At Chanel, Blazy will oversee the design of all haute couture, ready-to-wear, and accessories collections, bringing his renowned craftsmanship and modern approach to one of the most prestigious roles in fashion. Known for his sophisticated, innovative designs at Bottega Veneta, Blazy’s creative vision aligns with Chanel’s emphasis on timeless style and craftsmanship.

Chanel’s leadership expressed confidence in the decision, noting Blazy’s ability to respect the brand’s heritage while pushing its creative boundaries. His previous experience includes work with notable names such as Maison Margiela, Celine, and Raf Simons, showcasing his versatility and depth as a designer.

As the luxury industry navigates a challenging economic landscape, Blazy’s appointment signals Chanel’s commitment to maintaining its leadership position. With revenues reaching nearly $20 billion in 2023, the brand’s focus remains on innovation, product excellence, and strengthening its connection with its global clientele.

Blazy’s debut collection for Chanel is anticipated in October 2025. The industry will be watching closely as he begins to shape the next era for the iconic French house.