The fashion industry is witnessing a significant shift as major brands appoint formally trained designers to lead their creative directions, moving away from marketing-centric leadership. Matthieu Blazy’s role at Chanel is emblematic of this change, marking 2025 as a pivotal year. This resurgence of designer leadership focuses on creativity and craftsmanship, aiming to deepen consumer connections and rejuvenate brand authenticity. The coming year will test whether this strategic pivot can redefine luxury fashion’s appeal and sustainability.

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