Oddity Reports Strong Q4 Earnings, Il Makiage Reaches $500 Million Revenue Milestone

Oddity has surpassed Wall Street’s expectations in its fourth quarter, reporting both higher revenue and earnings per share. The beauty company’s standout performer, Il Makiage, has achieved a significant revenue milestone of $500 million, reflecting substantial year-over-year growth.

For the quarter ending December 31, Oddity recorded a net revenue of $124 million, which is a 27% increase from the previous year, surpassing the forecasted $120 million. Throughout 2024, Oddity’s total revenues reached $647 million, up from $509 million in 2023, driven largely by the performance of Il Makiage. This brand has expanded beyond its original focus on color cosmetics to include skin care products, which now account for 30% of its business, receiving positive consumer feedback.

Looking to the future, Oddity is preparing to launch a third brand expected in the second half of 2025. This new venture will offer a mix of over-the-counter and prescription products. A fourth brand is also planned for launch shortly thereafter.

For the coming year, Oddity anticipates net revenues to be between $776 million and $785 million. These figures indicate Oddity’s continued focus on growth and innovation within the beauty sector.