Strategic Partnership: LVMH Backs Remo Ruffini to Expand Stake in Moncler

In a significant move within the luxury fashion industry, Remo Ruffini has partnered with LVMH Moët Hennessy Louis Vuitton to enhance his position as the principal shareholder of Moncler. This collaboration will see LVMH acquiring a 10% stake in Double R, Ruffini’s investment vehicle that currently holds a 15.8% share in Moncler. The partnership is designed to further increase this stake to potentially 18.5% within the next 18 months.

Moncler, renowned for its premium outerwear, has demonstrated resilience and growth, particularly noted in its recent financial performance with a substantial increase in earnings and revenue. This deal signifies not only an expansion of Ruffini’s influence within Moncler but also solidifies LVMH’s role as a significant minority shareholder, reflecting their ongoing strategy to deepen their involvement in successful independent luxury brands.

LVMH’s involvement provides Ruffini not only with the capital necessary to increase his stake but also stability and strategic support to propel Moncler’s future growth plans. Ruffini will maintain his role in defining and driving Moncler’s ambitions, ensuring that the brand continues on its trajectory of innovation and excellence in the luxury sector.

Moreover, this alliance reflects a pattern of LVMH’s strategic investments, mirroring previous collaborations such as with Tod’s, where LVMH supported the brand’s shift towards privatization. The partnership further emphasizes LVMH’s expansive influence across the luxury market, encompassing a diverse portfolio from fashion and jewelry to spirits and hospitality.

This collaboration comes at a time when the luxury industry faces economic challenges, particularly in markets like China, which have traditionally been growth engines for the sector. Despite these challenges, Moncler has shown notable performance, especially in Asian markets, underpinning the strategic value of this partnership with LVMH.