Moncler’s “City of Genius” Event in Shanghai
Moncler’s “City of Genius” event recently held in Shanghai at the China Ship Pavilion showcased a series of collaborations between Moncler and various artists, designers, and technologists. The event featured installations from notable figures like Rick Owens, and LuLu Li, each presenting unique adaptations of Moncler’s design ethos. Highlights included a futuristic shelter by Rick Owens and a limited-edition Mercedes-Benz designed by Nigo, as well as a new fashion line by Edward Enninful. Despite economic downturns, Moncler’s CEO, Remo Ruffini, emphasized a long-term strategy focused on growth and adaptability in the Chinese market.
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Strategic Partnership: LVMH Backs Remo Ruffini to Expand Stake in Moncler
Remo Ruffini has enhanced his influence over Moncler by partnering with LVMH, which acquired a 10% stake in Ruffini’s investment vehicle, Double R. This partnership will allow Ruffini to increase his holdings in Moncler to up to 18.5%. Moncler has shown impressive growth, with substantial increases in revenue and earnings, making this strategic alliance with LVMH significant for its future growth and stability. This collaboration is in line with LVMH’s strategy of supporting successful independent luxury brands, ensuring their continued success and innovation in the luxury sector.
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