Nike-Owned RTFKT Is Shutting Down
Pallavi Sehgal Pallavi Sehgal

Nike-Owned RTFKT Is Shutting Down

RTFKT, a digital fashion and Web3 studio known for creating virtual sneakers, collectibles, and experiences that merge culture and gaming. In December 2021, Nike acquired RTFKT, however, as of December 2024, RTFKT announced plans to cease operations by January 2025. This closure reflects broader challenges in the Web3 and NFT markets amid a downturn in crypto values. The future of RTFKT’s digital goods and their value remains uncertain for current holders.

#RTFKT, #DigitalFashion, #Web3, #NFT, #Metaverse, #VirtualSneakers, #Nike, #DigitalCollectibles

Read More
On and Hoka: Rising Challengers Reshaping the Running Shoe Market
Pallavi Sehgal Pallavi Sehgal

On and Hoka: Rising Challengers Reshaping the Running Shoe Market

As the sportswear industry evolves, On and Hoka are making significant strides in the running shoe market, challenging the dominance of Nike and Adidas. With innovative designs and strategic marketing, these brands are capitalizing on the growing demand for performance and fashion-oriented footwear. Their success underscores a shift in consumer preferences and the impact of social media in leveling the playing field for emerging brands.

#Sportswear, #RunningShoes, #Innovation, #On, #Hoka, #MarketShift, #AthleticWear, #FitnessTrends, #SneakerCulture, #FootwearFashion

Read More
Nike Announces Leadership Transition: John Donahoe to Step Down, Elliott Hill to Assume CEO Role
Pallavi Sehgal Pallavi Sehgal

Nike Announces Leadership Transition: John Donahoe to Step Down, Elliott Hill to Assume CEO Role

Nike has announced a significant change in its leadership. John Donahoe will retire next month, marking an end to his tenure as Chief Executive, which began in January 2020. The move that has sparked a positive reaction from the market, Nike’s shares surged nearly 10% following the announcement of Elliott Hill as the new CEO, effective October 14. Hill, a seasoned veteran at Nike, previously held the position of President of Consumer Marketplace until 2020. Hill’s return is anticipated to revitalize Nike’s strategic direction and growth. Donahoe will remain as an advisor through January 2025 to aid in the transition.

#Nike, #LeadershipChange, #JohnDonahoe, #ElliottHill, #Sportswear, #BusinessNews, #CorporateTransition, #MarketShare, #StockMarket

Read More