Rolex Elevates Its Sailing Presence as the New Title Sponsor for SailGP

Rolex has officially become the title sponsor for SailGP, transitioning its sports sponsorship focus from Formula 1. This strategic shift emphasizes Rolex’s commitment to sailing, a relationship that commenced in 2019. The partnership was launched ahead of the 2025 season in Dubai, promising enhanced viewing experiences and integrations such as updated broadcast graphics for fans. Rolex’s sponsorship includes the title for the upcoming Rolex Los Angeles Sail Grand Prix in 2025 and extends its role as the Official Timepiece through to Season 14 of SailGP.

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