A Look at Hermès’ Petit h

Petit h, from Hermès, showcases innovation in luxury through its sustainable approach to upcycling. Founded by Pascale Mussard and now led by creative director Godefroy de Virieu, Petit h transforms leftover luxury materials into unique, playful objects. This approach is rooted in the motto, “Nothing is lost, everything is transformed and an object is created.” With a permanent spot in the Hermès Paris store and traveling installations that collaborate with local artists, Petit h illustrates how luxury and sustainability can coexist, providing a model for the industry that emphasizes the potential for creativity in reusing and transforming materials.

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