The Art and Science of Pricing: Essential Strategies for Business Growth
In this latest video, we do a deep-dive and unravel the secrets of effective pricing strategies in marketing. Understand the pivotal role pricing plays in influencing customer perception and business profitability. We explore the four Ps of marketing, emphasizing the impact of pricing on profits, demonstrated through an enlightening graph. Dive into various pricing strategies used by companies, including Cost Plus, penetration, and psychological pricing, and discover their unique advantages.
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