Explore the transformative power of 'hero products' in our latest newsletter. Discover how these pivotal products drive brand growth and consumer engagement across various industries. From Heinz's innovative packaging to iconic tech products like Apple's iPod, and the strategic shifts of brands like Dell, we delve into real-world success stories. Plus, a special focus on the beauty industry showcases how brands like Estée Lauder, Maybelline, and Fenty Beauty leverage hero products to shape their identity and pave the way for expansion.

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